Monday, November 16, 2009

USA : Rock & Republic and Essie to bring season’s hottest matte trend - Fashion News USA

Rock & Republic and Essie join creative forces to bring you the season’s hottest matte trend. Uniting Essie’s luxury nail color and care expertise with the fashion authority of Rock & Republic, this exclusive collaboration contains three limited-edition must-have items that feature the shine-free look of the moment from tip to toe.

The inspiration for this innovative collaboration is Essie’s Clearly Matte, an instant-mattifying finishing polish that transforms any high-shine nail lacquer into a no-luster fashion statement. This exclusive formula adds new dimension and texture, revamping your favorite shades in seconds.

Rock the same look with Rock & Republic’s All About Matte jean in Spill Black, and add the Top Matte tee in Pretend Black. All About Matte, Rock & Republic’s Signature Skinny Denim Fit, emblazoned with black lacquer spill detailing, pairs with the Top Matte Tee, a slim-fit black jersey v-neck with red foil pocket detail, to complete the limited-edition capsule collection.

The fresh and impossibly chic collaboration – sparked by the friendship between Rock & Republic President Andréa Bernholtz and Essie Cosmetics founder and President Essie Weingarten – will launch October 15 at Rock & Republic’s Signature Store on Robertson Boulevard in Los Angeles. For a limited time, Rock & Republic will gift the Clearly Matte finishing polish with the purchase of any item in the capsule collection.

Founded in 2002 by CEO and Creative Director Michael Ball, Rock & Republic is synonymous with edgy, progressive design and an aesthetic inspired by the Rock & Roll lifestyle. One of the most successful fashion denim brands and a dominant player in the luxury lifestyle market, Rock & Republic prides itself on being at the forefront of design by redefining boundaries in fashion and beyond.

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