USA : We Are Heroes endorses streetwear fashion - Fashion News USA

Streetwear company Wildchild Nation, LLC announces a new partnership with We Are Heroes, champions of season four of MTV's hit show, "America's Best Dance Crew." Wildchild Nation will provide online distribution of We Are Heroes' collection of garments and products as part of Threader, the first online urban clothing marketplace for the dance and entertainment industries. Crew member Alison Iannucci said, "Winning MTV's 'America's Best Dance Crew' immediately opened the door to lots of opportunities for merchandising, but we immediately sought out Threader, as their reputation of success preceded them. It's been a pleasure working with the Threader team, and we're excited to be able to offer our fans a way to support and represent." Wildchild Nation co-founder, Luam, commented, "As the first all-female crew to win ABDC, We Are Heroes has a unique opportunity to be able to inspire and positively affect the lives of all their fans. Helping them create streetwear and market it through Threader gives their fans a way to take a tangible piece of the crew home." Wildchild Nation is working with We Are Heroes not only on distribution through Threader, but they also manufacture We Are Heroes' merchandise. "One of the benefits of working with Wildchild Nation is that they are a one-stop-shop for all of our merchandise needs -- from manufacturing to online distribution," crew member Riquel Olander said. Wildchild Nation is a lifestyle urban clothing company based in New York City. Wildchild Nation's urban clothing brand, Wildchild, produces men's and women's quality, trend-right designs influenced by the Soho, urban wear, streetwear, and vintage markets. Their Threader brand is the first Website of its kind in the streetwear dance industry offering everything from basic fulfillment of products, warehousing and customer support to private labeled manufacturing of garments.